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Paid Facebook & Google Ads Campaigns

E-Commerce Brand PPC Restructuring

Restructuring broad Google keywords, optimizing conversion tracking pixels, and engineering specialized high-speed landing pages.

Location

Bangalore, India (Remote)

Duration

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Stack Used

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Industry

Retail / E-Commerce

The Starting Situation

The retail e-commerce brand had high ad spends with poor conversion tracking and unoptimized landing pages:

  • • Diluted Traffic: High spend on broad search terms instead of intent-based queries.
  • • Broken Tracking: Over-reporting on conversion pixels due to inaccurate tag implementation.
  • • CAC was unsustainably high at {{TODO: ppc_initial_cac}} per acquisition.

Campaign Achievements

By deploying refined keyword strategies and custom high-speed landing pages, we achieved:

  • Return on Ad Spend (ROAS) reached {{TODO: ecommerce_ppc_roi}}.
  • Cost per Acquisition (CPA) decreased by {{TODO: ecommerce_ppc_cost}}.
  • 100% data fidelity using server-side conversion API setups.

Campaign Performance Screenshot

[Screenshot Placeholder: /case-studies/ecommerce-ppc-restructure.png]

Displays Google Ads Conversion dashboard highlighting campaign CTR, CPA trends, and absolute conversion counts.

What We Built & Implemented

Our technical solution roadmap for digital advertising optimization.

1. Intent-Based Keyword Restructuring

We shifted from broad keywords to exact-match transactional search intent queries. We excluded low-performing search terms using rigorous negative keyword lists to maximize CTR and ad quality.

2. Server-Side Conversion API Setup

We resolved browser tracking dropouts by setting up Meta Conversions API and Google Tag Manager server-side containers. This ensures direct purchase tracking from the database, giving clean attribution signals.

3. High-Speed React Landing Pages

We designed specialized, high-conversion landing pages. Rebuilt on Next.js, these pages achieved sub-second loads and featured sticky buy actions to minimize mobile conversion dropouts.

4. Dynamic Ad Creative Testing

We implemented systematic creative split-testing. By monitoring ad variations against exact audience cohorts, we scaled profitable creatives and reduced overall CPA by {{TODO: ecommerce_ppc_cost}}.

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Related Services

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