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Paid Facebook & Google Ads Campaigns

E-Commerce Fashion Brand Paid PPC Restructure

Restructuring broad Google Search keywords to exact high-intent queries, setting up pixel attribution, and deploying high-conversion landers.

Location

Pan-India

Duration

6 Weeks

Industry

E-Commerce & D2C

Core Stack

Google Ads, Meta Ads Manager
01 — The Business

A fast-growing direct-to-consumer apparel and lifestyle brand targeting fashion-conscious urban professionals across tier-1 Indian metros.

02 — The Starting Situation & Bottlenecks

The brand was spending heavily on Google and Meta ads with diminishing returns. Broad-match keywords drained ad budgets on irrelevant searches, and landing page bounce rates hovered above 65%.

High Customer Acquisition Cost (CAC) driven by loose broad match keyword targeting.
Generic collection pages loading slowly on mobile 4G connections.
Broken attribution tracking leading to wasted ad spend on unoptimized channels.
03 — What 21TechGlory Implemented
MARKETING

Exact Intent Search Query Architecture

Restructured Google Ads campaigns to focus strictly on high-intent transactional buyer keywords with negative keyword filters.

CONVERSION

Sub-Second Next.js Product Landers

Designed dedicated, high-speed single-product landers tailored to specific ad creative angles.

TECHNOLOGY

Server-Side Conversions API (CAPI)

Implemented server-side pixel tracking to ensure 100% accurate purchase attribution and ROAS measurement.

AUTOMATION

WhatsApp Abandoned Cart Recovery

Automated instant WhatsApp reminders for visitors who dropped off during checkout.

04 — Digital Journey Transformation
Automated Conversion Engine (Zero Lead Loss):
Exact Intent PPC AdInstant Dedicated Product Lander1-Click Checkout / WhatsApp OrderServer-Side Conversion LoggedAutomated Cart Recovery SyncProfitable Scaled Purchase
05 — What Changed for the Business
4.2x
ROAS Multiplier
-38%
Acquisition Cost Reduction
+28%
Cart Recovery
ROAS scaled from 1.8x to a profitable 4.2x within 45 days.
Customer Acquisition Cost reduced by 38% through exact query filtering.
+28% recovery of previously abandoned carts via automated WhatsApp sequences.
Tailored Recommendation

Similar to what your business needs?

We can deploy a tailored variation of this exact growth system for your E-Commerce & D2C business within 2 to 4 weeks.

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